Why Agility Is One of the Most Important Things in Your Marketing
The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind. Agile marketing is one of the most crucial aspects of marketing for businesses today. It offers significant advantages in an ever-changing marketplace. And the public’s expectations surrounding it (bet you didn’t know they already expect agility in marketing) can mean a
Christina Metcalf
Being the Bearer of Good News Can Be a Business Boon!
If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience. But what kind of “feel good” content can you provide?
Christina Metcalf
10 Unique Ways to Get More Email Subscribers (plus 19 tried and true methods)
If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task.
Chistina Metcalf
Spotlight on Dayton Mayor Martin Mudd
How To Get Unstuck In your Small Business
If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck.
Christina Metcalf
Why Having a Hobby is Great for Business
Christina Metcalf
How to Get More Love for Your Business on Social Media
When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that.
Christina Metcalf
The Missing Key That Could Help With Employee Retention
Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your business itself. It could be the nature of your industry. Some industries are seasonal or attract a more nomadic employee base that tends to wander. It could also be a problem with one of your managers or supervisors. Perhaps, it’s a lack of growth opportunities. If you’re shaking your head thinking, “No, that’s not it,” and you’re wondering what it could be
Christina Metcalf
